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Notes from the job site.
What moves a Google listing, what to shoot on a build, and what we have learned photographing Arizona trades. New posts through the end of the year.
- The primary category mistake half of Phoenix contractors are making
30 Sep 2026 · Google Business ProfileYour Google Business Profile's primary category decides which search you compete in. How to check yours in two minutes, and what to pick.
- Why the "before" photo is worth more than the "after" for hardscape crews
28 Sep 2026 · TradesThe before and after is the whole sale in outdoor living, and the before is the one nobody takes. How to shoot it so the pair lines up.
- What a pool builder's Instagram should look like (and why yours does not)
25 Sep 2026 · TradesThe feed that sells pools is a build feed, not a gallery. What to post, when, and why the gunite day matters more than the twilight shot.
- Photos do not raise your Google ranking. Here is what they do instead.
23 Sep 2026 · Google Business ProfileThe evidence on Google Business Profile photos, honestly stated, and why that makes them more valuable to a contractor, not less.
- What actually moves a Google Business Profile in 2026
21 Sep 2026 · Google Business ProfileThe ranking factors that matter for a Phoenix local business, the ones that were debunked, and the one thing photos actually do.