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Eleven weeks of work deserves more than one photo of the finished pool.
We shoot the build, not just the pool. On a schedule, so gunite day gets photographed whether or not anyone remembered.
The build sells the pool
A homeowner shopping for a pool is nervous about two things: what the yard looks like torn apart, and whether the crew knows what it is doing. A gallery of finished water answers neither.
- Excavation and steel prove the yard comes back.
- Gunite day is the most engaging thing a pool company can post, and the day most of them miss.
- Tile, coping and decking show craft a homeowner cannot judge from across the yard.
A gunite day photographed well sells more pools than another twilight shot of a finished spa.
Your competitors are not winning on craft. They are winning because they show up on a feed every week. This is how you show up without anyone on your crew holding a camera.
What we shoot on a pool build
- Dig and layout. The transformation baseline.
- Steel and gunite. The day the shape appears.
- Tile, coping, decking. Material and detail work.
- Finished, at the right hour. Twilight, water lit, deck clear.
- Aerials. The overhead that makes a backyard read as a project.
- The film. 60 to 90 seconds, from the visits we already made.
How a month runs
- Week 1Dig and layoutWhatever broke ground, plus drone.
- Week 2Steel and guniteCrew shots and the wide frame for the film.
- Week 3Tile, coping, deckingDetail across active sites.
- Week 4Finish and twilightPlaster, startup, the twilight set.
Visits run on a set schedule, not your construction schedule. Nobody on your side coordinates a photographer.
Which option fits
Gilbert, Chandler, Mesa, Queen Creek, San Tan Valley, Tempe at no travel charge. Scottsdale, Cave Creek and Phoenix one day a week at $75 a visit. Full pricing.
What a scheduled visit produces
These are not pool jobs, but they are the same visit. A foundation pour filmed from the air on one scheduled stop, and a finished backyard shot from the ground and the drone. Picture your excavation day and your plaster day cut the same way.
More films and photo sets on the Work page.
From a pool builder, and from the family that got the pool
Our pools take a lot of planning, skill, and attention to detail. Copper Frame Media helps us show customers everything that goes into the finished product, not just the beautiful pool at the end.
RyanPool builder
Seeing the transformation from the beginning to the finished pool is amazing. It's more than a video of construction. It's the story of how we created our own little paradise.
NicolePool owner
Questions pool builders ask
Our schedule moves constantly. How do you keep up?
We do not chase milestones. We book a regular schedule and shoot whatever is happening on your active sites that week. Over a month, across several jobs, we catch every phase without anyone coordinating it.
Can you shoot a yard that is still a construction site?
That is the point. We compose around the mess where the mess is the story, and we shoot clean once the site is clean. Both are useful, for different posts.
Do you need the homeowner's permission?
Yes, and it is easiest handled as a line in your construction agreement. We can supply the language.
What about water features and lighting at night?
Twilight is the standard finish shot. Water on, lights on, deck cleared. It needs about a thirty minute window, so it gets scheduled rather than squeezed in.
From the notes: Why the before photo is the one that sells · What a pool builder's Instagram should look like
Where we work: Gilbert · Chandler · Mesa · Tempe · Queen Creek and San Tan Valley · Scottsdale · Paradise Valley and Arcadia · Cave Creek and Carefree · Phoenix · North Phoenix, Anthem and Desert Ridge · Fountain Hills · Peoria · Glendale · Surprise · Goodyear, Avondale and Buckeye